EXCEED Expectations

Your customers look to you as a valuable resource and the expert on tires. Exceed their expectations by matching them with the perfect tire for their needs, every time. You will begin by learning about the heritage of Yokohama and how its innovative technologies have transitioned to the products offered today. As you progress through the program, you will increase your understanding of tire technologies and how to communicate with your customers important product features and tire basics.

EXCEED Your Goals

From the moment you begin EXCEED, you’ll start expanding your knowledge of all possible Yokohama tire options available to your customer, eliminating missed sales opportunities. The training program will help you become more informed, provide better service, and sell more tires.

To top it off, once you’ve completed EXCEED,
we’ll send you a Yokohama-branded shirt to
wear and a certificate to display in your store.